Personality right: Particularly for public fegure
Personality right safegaurd and individual name likeness image voice signature and other distinctive traits from unauthorise commercial exploitation personality right in India based on comman law doctrine of privacy defamation and publicity right as well as various judicial orders. Personality right recognise the economic value of identity particularly for public figures. In 2025 order involving Aishwarya rai the delhi high Court noted that authorised used of a celebrity identity could cause commercial harm. The copy right act 1957 grant performers both exclusive rights and moral rights. Allowing to them to control how their performance are reproduce and to object any distortion and misuse. Court have restrained false false impersonation unauthorised use of images and names by websites and A.I tools as well as the creation of manipulated or in appropriate content. The trait marks act 1999 permits individual particularly celebrities to register distinctive attributes of their personal such as name signature and even catch phrases and trade marks. And heart of personality right to autonomy and privacy rooted in article 21.in 2023 delhi high Court granted Anil kapoor wide ranging protection over his personality right his training online entities from exploiting his name, image , voice likeness or his catch phrases cretic say that over protection right compromise of free expression guaranteed under article 19 (1)(a) which include creative features to creticise parody or saterise public figure. Recently high court to the notice salman khan on an application on china based A.I voice platforms. Original case files by salman khan is measure technology companies were u known person who has referred as jhon doe and ashok kumar. However courts have repeatedly stated that that this right is not absolute and must be balance against individual right to dignity and autonomy. A comprehensive legislative framework is the need of the enforcement of personality right not dependent of piece meal of judicial precedent. There is a fine line between artistic creation and breath of personality right also are not the inclusive previlages of celebrately enjoy all individual. Ordinary citizens especially women are targeted through deep fake. The delhi high Court passed the first ever Ashok kumar order in 2002 in the case of taj television ltd v/s Rajan mandate to stop unnamed authorised cable operators from illegally broad casting 2002 FIFA World Cup for which ten sports had exclusive rights. According to article 21 and article 19 protect each and every individual right speech and expression but not other fundamental right misuse. Before some time Rashmika mandana deep fake videos viral on social media. This is seriously wrong, please aware all individual that safe and protect himself. Written by - Aman Vikal
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